You don’t want just any traffic to our site, you want the right traffic. You want the people who are most likely to become leads, and, ultimately, happy customers. Who are the “right” people? Your ideal customers, also known as buyer personas. Buyer personas are holistic ideals of what your customers are really like, inside and out. Personas encompass the goals, challenges, pain points, common objections to products and services, as well as personal and demographic information shared among all members of that particular customer type. Your personas are the people around whom your whole business is built.

Here are some most important tools to attract the right users to your site:

Blogging- Inbound marketing starts with blogging. A blog is the single best way to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions.

Social Media- You must share remarkable content and valuable information on the social web, engage with your prospects, and put a human face on your brand. Interact on the networks where your ideal buyers spend their time.

Keywords- Your customers begin their buying process online, usually by using a search engine to find something they have questions about. So you need to make sure you’re appearing prominently when they search. To get there, you need to carefully, analytically pick keywords, optimize your pages, create content, and build links around the terms your ideal buyers are searching for.

Our sister company www.genpress.net has developed a tool to automate the creation, management and posting of keyword content such that it improves the ability to match search inquiries by today's buyers.  Known as Automated Content Expansion, (ACE) is the latest generation of SEO tool designed to improve the qualit of your site relevance to your buyers.

Pages- You must optimize your website to appeal to and speak with your ideal buyers. Transform your website into a beacon of helpful content to entice the right strangers to visit your pages.

This where you attract Buyers to be visitors to your business and website.

Unsure if social should be part of your marketing future to attract buyers?  Watch this video that discusses the results of a recent Duke University CMO Survey of 500 major brands.  The result. Traditional marketing is plummenting and being replaced by everything digital with expectations that social marketing will represent 21+% of marketing spend in the next five years.  It's coming.  Are you going to be on the train?