Social MarketingThe majority of businesses are still confused about social media.  That’s not surprising, after all, why do you think they call it social media and not business media?

There is a huge difference.  And with the latest search algorithms from major search engines continuously being tweaked, there is a need now more an ever for businesses to get social about their business and to get business about being social.  That’s a lot to consider when you are constantly being bombarded by many influences from both professionals and amateurs who seek to express their beliefs on an unsuspecting party, all claiming to have the answer about Social Marketing and Media.

To be frank, there is a gender and generation gap that lurks behind these major social icons and as a business marketer, the greatest challenge you have is to decide where to place your “social media” efforts, in what frequency and with what content?

Outbound. Inbound. Rebound. It’s bound to catch your attention as some very lofty statements are being made today about how to best be social.  But who can you trust?  You need a social myth “buster” to break through the noise and chatter to discern what is real and what is not.'s team of experts includes member of the original teams from Digital Equipment (DEC) that were instrumental in the development of the Internet  30 years ago.  Today, they have created new innovative technology that helps organizatons increase the exposure of their brand and improve search results. 

Our technology software partner, HubSpot is coveted with being the number one marketing automation engine on the planet with more than 13,500 customers.  They’ve built technology around being social from a business perspective and integrated it into the frabric of inbound.

Being social is about having conversations with today’s buyers... in the places your audiences interact and engage.  RevenuePerform enables those conversations better and our solution empowers our clients prospect to cross the chasm of trust and purchase.

It starts with a digital conversation

Canadian thought leader Marshall Mcluhan said it best when he made the statement "The Medium is the Message". For McLuhan, it was the medium itself that shaped and controlled “the scale and form of human association and action”.[2] Taking the movie as an example, he argued that the way this medium played with conceptions of speed and time, transformed “the world of sequence and connections into the world of creative configuration and structure.”[3] Therefore the message of the movie medium is this transition from “lineal connections” to “configurations”.[4]and thus why The Social Village is a place where you listen, participate, organize, converse, protect and most of serve to engage with your audiences.  In other words.. be social. Those audience buyers are your future customers and in order for them to make a decision in your favour, you must be relevant to them and geniunely establish meaningful social conversations not "buy me" business conversations.  

And yes, there is nothing wrong with putting up your business sign on a Facebook page or Google+ page, you must makes its purpose social and not business. 

At, we have studied the laws of the McLuhan village and respect there is a place where being social is meaningful to your prospective buyers... we will show you how to best participate, integrate and motivate your social buyers into business buyers.  Here is a great SOCIAL MEDIA CHECK LIST INFOGRAPHIC TO GET YOU STARTED TO BE SOCIAL!

Sensible Social Media Checklist for Businesses v2.0

Courtesy of: The Whole Brain Group