Having a Marketing Automation (MA) platform is as important as having a Client Relationship Management (CRM) platform . The challenge is the fact that there are multiple choices available today, all of which have their respective place along side a CRM tool. So what should you be considering first? RevenuePerform.com consultants can help you determine the feasibility of establishing a self-sufficient internal MA solutions or outsource this requirement as part of your in bound marketing strategy.
Did you know there are more than 100+ Marketing Automation software companies today? Here is a video clip from one of them describing how marketing automation works.