Marketing AutomationHaving a Marketing Automation (MA) platform is as important as having a Client Relationship Management (CRM) platform .  The challenge is the fact that there are multiple choices available today,  all of which have their respective place along side a CRM tool.  So what should you be considering first? consultants can help you determine the feasibility of establishing a self-sufficient internal MA solutions or outsource this requirement as part of your in bound marketing strategy.

Did you know there are more than 100+ Marketing Automation software companies today?  Here is a video clip from one of them describing how marketing automation works.