SMARKETER | closed looped | sales + marketing

In a recent Sales 2.0 conference, the term "smarkerter" was expressed as the next generation of sales and marketing thinking. Meaning, no longer can these “divisions” of an organization operate as silo's. They must integrate and combines efforts to be smarter and more efficient in execution of new programs and campaigns.  Smarketer’s leverage new technology and innovate on the fly.   They mesh and collaborate to generate predictive demands and sustaining outcomes, all at a lower cost.

Our international team is comprised of smarketer evangelists located in Finland, Denmark, Holland, Israel, Italy, U.K., New Zealand, Australia, US and Canada.  They bring a global perspective of what latest innovations perform in their geographies, what the currency of customer value proof points can be learned from and most importantly smart marketing that can put you at the forefront of advanced thinking.

If you are weighing the choices of competing in a "Red Ocean" or considering a "Blue Ocean" Strategy, we have local and international experts available to facilitate the process.  They have worked for a Fortune 100 companies and understand your business challenges and the opportunities you may not have considered. 

Interested in reading a timely good book? Check out Engage by Brian Solis

In the recent book Engage, by Brian Solis, recognized as one of the most prominent thought leaders and publishers on the subject of new media describes Social Media as democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs-creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.

However, use of the tools does not guarantee that people will listen. Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.

With Engage! as your guide, you can effectively compete in this new era of digital Darwinism while engendering the support of online champions. Social and participatory media significantly contribute to the success of every modern business, and with this book, you will find out how to:
- Create a space in the online ecosystem that truly represents your business and cultivates your customers’ loyalty and trust
- Participate in the unique culture of each available social media platform to engage your customers
- Establish an organizational structure that constantly targets the next new media trend
- Attract online champions and change agents who will uncover the social networks you need to reach and the influencers who will help build your reputation in the networked world
- Consistently adapt your company to market needs and trends based on the invaluable connections you forge and the empathy and insight you garner in the process.

There are thousands of customers waiting to hear from you about your business and vision. It’s the minimum ante to create a vibrant and loyal online community. When you engage, you will build an authoritative social network that increases your visibility, relevance, influence, and profitability. It’s time to Engage!