Marketers have two objectives in mind when discussing business intelligence:

• How to measure and demonstrate the effectiveness of marketing campaigns
• How to take more informed management decisions in marketing and sales

We have approached this topic from the ground up, as real marketing intelligence can only be built by understanding each individual at any given time. We track each activity of web visitors starting with the first visit. Over time our BI database collects relevant data in a secure manner, so our clients are in a position to optimize products, marketing, and subsequently increase sales and profit margins. <.more...>