Smarter Marketing

No longer is your client engagement strategy desired by today's buyers.  No longer are traditional sales and marketing methods viable.

Recent studies from Sirius Decision and CSO Insights report buyers are progressing through 70%-80% of the buying process before directly engaging with sales. 

So how can you be an integral part of your number one customer's buying process if they don't want to speak to you? 

It is all about leveraging the latest technologies for generating captivating in-bound customer engagements, where you provide meaningful content that nurtures the prospect towards a decision.  Using key scoring indicators, you quantify and qualify the prospects readiness to be managed by a sales process towards a final purchase decision.  Each of these "steps" requires the use of predefined patterns; content that is relevant to the buyer’s persona and delivered through a collaborative workflow.

It's about knowing when a prospect has reached the "70%" stage and is ready to engage with a human conversation | any time sooner, and you may disuade your prospect  | not knowing when to "hand-off" could spell protracted outcomes and lost productivity | convert prospects into buyers sooner by creating a better experience.

Your buyer is better educated, better prepared and knowledgeable beyond reproach.  How you select, engage, nurture and communicate business value to your number one customers must be altered if you intend to grow, let alone survive in this new world of buyer led conversations.  How you exceed your customer expectations takes wisdom, respect for new social ideals and leadership change to increase revenue performance.  It's about the alignment of the entire business, and the integration of the marketing and sales silo's. It's about better management of every revenue investment to out perform.

Drive More Traffic and qualified Leads to your website

Gain a full understanding of how each marketing campaign is performing, at any given moment, is a marketer's dream. With our technology partnerships, you’ll get immediate visibility into your entire marketing and sales funnel and you’ll see the effectiveness of your efforts across all digital marketing channels. You’ll be able to determine the impact that your activities and campaigns have on your visitors and leads, allowing you to invest in those channels that drive the most value. 

Convert Visitors to Customers

Knowing who your visitors are, what leads to prioritize and when to act is imperative to turning visitors into prospects and then into customers. Real time insights and intelligence helps streamline and automate lead qualification and nurturing activities and arms your sales force with the intelligence they need to close more deals. And with CRM platform integration, you’ll be able to easily measure ROI with the latest sales and traffic information.

Measure and Share Results

In the world of online marketing, measuring ROI and justifying effort is critical. Real time marketing analytics gives you data, insights and reports you need to understand which digital marketing campaigns are working. With a personalized dashboard and customized reports, you’ll be able to share your results with your management, your team and even your board of directors.

Built for the Real Time Web

Unlike other marketing solutions built for the static, email-oriented Internet, our solutions are designed for the real time web environment. Real time marketing enables you to act and react to news, events, and customer needs when they happen. You know what your prospects, customers and readers want, when they want it. Real time marketers know what to say and when.

How do we do this?  It starts with a platform like HubSpot.