As the world undergoes massive changes on all fronts, the notion of standing still and thinking your audience will be patient can no longer be considered. The "always on, always being everywhere" has arrived impacting how B2B and B2C organizations engage with their audiences.
The Never Offline atmosphere of today's audiences neccessitates organizations to be Authentic, Authoritative and Available.... Always.
You need to increase the relevancy of your brand, you need a team of experts who understand the mechanics of social business media and know the difference between social media and business media.
TALENT | Engineering Social Business requires talent that includes Audience Persona's, Creativity and Content Design.
STRATEGY | It requires strategists who know what tactics will generate the optimal engagement with your brand.
TECHNOLOGY | Technologists who understand the platforms and tools required to
Social Business requires data scientists expertise in the fields of;
Video from Search Query
Website visit from Tweeted Link
Brand Search Query
Harish is an international business and brand strategist, educator and the author of Unconventional Business — “The Three Startling Truths for Prosperity in Business.” ®
As founder and CEO of Business by Philosophy, Chauhan has engineered more than 200 “Brand Relevancy” interventions for privately held and enterprise corporations across the globe. He presents at leading-edge conferences, business courses and workshops worldwide. When not working, he enjoys time with his family, and his love of music... yes he's a closet rocker.
He is also a graduate of Carleton University, Ottawa with B.Eng. and B.ID degrees... those chops stand out in his design thinking and brand acumen.
His current projects include re-engineering of brand learning programs for CAA, KIA Automotive and Loblaws as well as projects for the University Health Network in Toronto.
There was a time when all you needed o be successful was a viable product and quality of service that was better than your competition. Not so today. Today you need to continuously be relevant with your audiences, knowing how buyers think, procure and prefer to engage. You need to speak in the language of your buyer. You need to be more than relevant. You need to be compelling and be capable of making things happen. Fast.
Buying audiences vary and most often it is a committee affair where every collaborates on the decision criteria, vendor selection and expectations of performance.
Each buyer as a persona, carries with them their own views of what is important to organization, what is important to them and most of all, are you the right fit.
Our experiences and expertise as sales and marketing professionals affords us the opportunity to gain value insight, business knowledge and most of all, the understanding of what are the "high watermark" questions that you must ask and be capable of succinctly communicating to each buyer person you encounter.
Your future customers as potential buyers cross many scenarios to include;
Economic Buyers focused on the bottom line
Experience Buyers focused on the value you generate for them
CXO buyers who will only deal with people they can trust
Technical Buyers who have concerns about security, integration s and ease of use.