Today's organizations are facing unprecedented disruption
From ever-increasing demands for new digitally real time services to having the exact insight and knowledge of your audience, their buying habits, who they rely on for choices and trust the most.
Business leaders are being bombarded by threats popping up from unforeseen competition everyday. Its no longer possible to rely on a "business as usual" mindset.
We live in the "Disruption as Usual" economy.
Tomorrow's leaders needs to know now, otherwise... they are just guessing and placing their business and careers at risk.
You need to be Cognitive, not just Creative
Today's organizations need to be Direct. Digital and Data Driven.
You can thank Moore's law, Salesforce founder Marc Benioff's "no-software" cloud model and IBM Watson's Jeopardy moment when a computer got smart enough to think on its own. These factors are contributing to the new world order for tomorrow's CXO executives who know how to orchestrate success with greater certainty. Its about being Direct, Digital and Data Driven
Direct - Marketers can now establish authentic and authoritative relationships with their target audiences. Buyers are being more responsive and increasing their trust with a brand with that brand understands them. Completely.
Digital - Being digital enables business to lower the cost of everything, while raising the value of the experience. Digital is the enabler to achieve exponential growth for the first time,
DataDriven - According to studies by IBM, 80% of available data still lies buried. Meanwhile, organizations are making business outcome decisions relying on the 20% of structured data.
Get ready to exploit cognitive capabilities now
Our research reveals that cognitive solutions are already helping organizations across industries realize tremendous value. IBM's “Your cognitive future” reports, is the latest in a new series of industry-specific reports based on research conducted in early 2015.
This study was informed by a survey of executives from around the world. (For more information on our research, see the “Study approach and methodology” section at the end of the report.)
In this report, IBM examines current and future applications across various business mission areas and provide recommendations for those seeking a cognitive journey.
At Exbound.digital, we also offer insights from CXO leaders who understand how cognitive capabilities can help push the boundaries of innovation and transformation for their organizations. These leaders recognize the mandate to transform their business is now, or face the inevitable consequences of be uber'd or amazon'd out of business
What is big data mean for your business?
As IBM states...Big Data is being generated at all times. Every digital process and social media exchange produces it. Systems, sensors and mobile devices transmit it. Much of this data is coming to us in an unstructured form, making it difficult to put into structured tables with rows and columns. To extract insights from this complex data, Big Data projects often rely on cutting edge analytic s involving data science and machine learning. Computers running sophisticated algorithms can help enhance the veracity of information by sifting through the noise created by Big Data's massive volume, variety, and velocity.
What is cognitive computing?
Cognitive computing is a new computation paradigm.
Different types of cognitive computing solutions offer various capabilities, including…
The Direct Marketing Association (DMA) changed its name to the Data and Marketing Association in response to the changing dynamics of the new world ofdigitally based marketing.
Data and personalized engagements are the new norm in the Cognitive of Buyer engagement. CMO leaders need to innovate and deliver personalized customer/ buyer experiences to confidently drive results.
New technology advancements coupled with the introduction of the role of the Chief Data Officer in cognitive computing are addressing the missing link that has held back real progress and advancement in customer engagement.
H&R Block is a well know brand who serve the average tax payer in North America. Their business was becoming strained by new start-up offer online software driven alternative "Turbo" results.
This was cause for concern to President and CEO Bill Cobb who quickly recognized that his annual "pop-up" Tax completion store front business was at great risk.
Realizing the future of business in the Age of Buyer is all about being cognitive with your audiences, H&R Block jumped into the pool with IBM Watson and the results have been astounding.satisfaction.
Answer these questions and find out if you are ready to move from creative to cognitive
What opportunities exist to create more engaging and personalized experiences for your audiences and expand to include a wider ecosystem?
To help you answer these questions, contact us to learn more about how to engineer exponential growth using Exbound's datadriven services.