Resources | White papers

The Age of the Buyer Series

ENGAGE | The Journey Begins...
The first in the series of Age of the Buyer white papers from RevenuePerform.com introduces the concept of how today's buyers conduct their own research and due diligence before "engaging" with a prospective vendor or professional service provider.

Engage | The Age of the Buyer Series White paper
White paper The Age of the Buyer Series | Engage
theageofthebuyer engage 2.pdf
Adobe Acrobat document [2.1 MB]

ENABLE | Crossing the Chasm...
The second in the series of Age of the Buyer white papers from RevenuePerform.com introduces the importance of acknowledging that buyers have their own agenda and in order to get their attention, sellers must generate confidence such that they cross the chasm of trust. The document highlights the point of inflection where a seller moves from being irrelevant to being relevant.

Enable | The Age of the Buyer Series White paper
White paper The Age of the Buyer Series | Enable
The Age of the Buyer enable 2.pdf
Adobe Acrobat document [1.9 MB]

The Ultimate Guide to Hiring an Inbound Agency

The Ultimate Guide to Hiring an Inbound Agency provides buyers of Marketing Services an overview of the importance of making sure your agency understand your business, and your buyers.  The return on investment businesses experience when shifting from outbound to inbound marketing has been well documented - and with good reason!  Click below to download this valuable guide.

The Ultimate Guide to Hiring an Inbound Agency
RPM Ultimate Guide to Hiring an Inbound [...]
Adobe Acrobat document [966.6 KB]