As the world undergoes massive changes on all fronts, the notion of standing still and thinking your audience will be patient can no longer be considered. The "always on, always being everywhere" has arrived impacting how B2B and B2C organizations engage with their audiences.
The Never Offline atmosphere of today's audiences neccessitates organizations to be Authentic, Authoritative and Available.... Always.
You need to increase the relevancy of your brand, you need a team of experts who understand the mechanics of social business media and know the difference between social media and business media.
TALENT | Engineering Social Business requires talent that includes Audience Persona's, Creativity and Content Design.
STRATEGY | It requires strategists who know what tactics will generate the optimal engagement with your brand.