Hiring an Agency

The world of sales and marketing has changed forever and unless you are digitally engaged with your target markets, you are missing out on new business opportunities every day.

What does being digital really mean to your business ?   

  • It means knowing that 70%+ of today's B2B buyers and 85% of B2C buyers conduct their own research with no interest to speak to you. 
  • It's knowing how to get prospective buyers to "cross the chasm of trust" and what will motivate them to consider you.  
  • It means having real time alerts and buyer intelligence to empower both the prospective customer and your sales resources to complete the purchase

Do you have a handle on what sales and marketing assets are delivering results?

What if you could improve both your marketing and sales and make your revenue perform better?  What should you change if 20% of sales efforts is generating 80% of your revenues. Is marketing expenditures burning 80% of cash only to generate 20% of the contribution? It starts with having a digital strategy and the support of a digital strategy agency to handle the gaps without the risk of experimenting. 

Why a Digital Strategy Agency is essential to my business?

Having an integrated marketing and sales strategy that is digitally based is the new norm to meet the future of your business in The Age of the Buyer.  A Digital Strategy Agency will identify exactly where you should concentrate your marketing and sales investments.

How can I be more relevant to my buying audience?  

Your prospective buyers do not have the time or patience to engage with you directly. They prefer to conduct their own research and will only consider you when they are nearing the final stage of their buying criteria.  What does that mean for today's sellers?  It means you need to better understand your buyers "journey" and be relevant along their path.  It means providing valuable, relevant and timely content that will motivate them to return to your site, sign up to your email information services or accept a phone call.

I'm using Google Analytics,  but that doesn't tell me anything about who my visitors are. 

Where should you start to engage digitally with your target buyers and what marketing assets do you need to help you promote your business to your existing customers?  What is it that makes you relevant? Does it mean you need a nice interactive website, some unique content i.e. whitepaper or a video? A blog, a Facebook page? More inside sales reps?  What should you be doing in-house and what should you outsource?

Why should I consider hiring a digital strategy agency?

Hiring a digital strategy agency helps organizations attract new buyers, and retain the most profitable customers.  This starts with having a DIGITAL STRATEGY, completely managed by INBOUND MARKETING EXPERTS, and COMPELLING PROFESSIONAL CONTENT that is relevant.