Stage 1 - Free Marketing Grade Assessment
Our approach starts with a primary marketing grading and SEO assessment of your website. We conduct a 150 point scan of your SEO, Social Media, Mobile Optimization, Site usability and more.
We use advanced technology designed to get to the heart of your domain's current Internet presence. We start there because that's where your buyers start.
This review is complemented by a usability experience assessment of your site's landing pages, structure, overall design, ease of navigation, logic and content availability, both ungated and gated.
Stage 2 - Strategy + Goal Setting
If this has not yet been defined by your organization, we distribute a management level executive e-questionnaire where your team is asked to define the business strategy, its purpose and model for brand communications. These questions generate a comprehensive report and recommendations based on independent primary and secondary research.
Stage 3 - Marketing Development Program
Our advisors orchestrate the development process and assist in the establishment of a digital blueprint that is translated into the Revenue Performance "Game Plan". The plan replaces or augments your existing business plan as a foundation for generating new growth. We help you segment and identify usually 3-4 persona's of your target audiences. These would include decision makers, recommendation owners, key influencers and users and the procurement stakeholders. In B2B, there will be multiple stakeholders who form the selection committee and in the case of B2C, there is often two co-owners/decision makers involved in a major purchase.
Stage 4 - Campaign + Content Development
A structured and programmatic campaign strategy is developed where we generate high value content assets to be consummed by your target buyers. These are produced as part of an outbound campaign designed to generate demand and interest in your organization, increase traffic to your website and contact points, establish trust and then supported by a marketing and loyalty automation program to continuously generate revenue and growth for the business.
Stage 5 - Monthly Retainer Services
Once the program has been operationalized and mature in performance, we shift to the maintain and retain mode whereby the objective is to increase your customer revenues by deploying A/B tested services and digital optimization of your business. We remove the burden of stale content and dormant social activities maintaining a fresh perspective in the eyes of new prospective buyers and customer evangelists.
Our interactive marketing workshops reveal identify strategic perspectives for your business, and through a structured change management process, we insure that team resources transform towards compelling growth.
RPMXO Five Stage
RPM uses of the Business Model Canvas as the foundation
Our approach often uses a number of Business Model Canvas templates to help guide the conversation towards a consistent and common framework where agreement is established on the priorities of the business.
Here is a video overview of the Business Model Canvas
Achieving Revenue Performance requires a Scorecard Methodology and KPI's
Revenue Perform applies Harvard University Professor’s Robert S. Kaplan and David P. Norton's Balanced Scorecard Methodology, a proven model to reduce time spent by management by a factor 3-5 when compared to traditional methods. Questions are adapted to the individual needs of sales and marketing and the relationships with business operations, financials and IT. Key Performance Indicators are defined and measured by stakeholders to manage future outcomes.
As the saying goes... "you can't manage what you can't measure"