Marketo's, a leading marketing automation provider, developed a great infographic The CMO Guide to Inbound Marketing on the subject. It's an easy to understand summary of what inbound marketing is and isn't, what you should do to "play the game" and what are the key steps to consider as it relates to resources needed to deliver a quality inbound program.
Marketo's New CMO Guide to Inbound Marketing
[fa icon="calendar"] April 14, 2012 / by Wayne Wood